The Ecommerce Tactics Deck

Use customer reviews and ratings to build credibility and boost sales.

Don’t worry if your reviews aren’t all glowing — 68% of shoppers won’t believe your reviews are legitimate unless you have negative ones (Fera). 

Focus on making sure your top reviews and best rated products are highly visible and engaging to increase trust and turn potential customers into satisfied purchasers.

Brands can see a 2% increase in conversion rates for every second of improvement in their website load time (WPO Stats). Benchmark your page speed, then look for ways to improve it like compressing images, browser caching, and reducing the number of plugins or third-party tools. Rebuy’s all-in-one personalization platform can reduce tech bloat and enhance your store’s speed. Ensuring you have a fast and responsive site enhances customer satisfaction and positively impacts your SEO rankings.

Collections pages can significantly boost customer satisfaction and your sales — but only if they're easy to use. Optimize your collections pages by including filtering and sorting options, using clear and and concise copy, and featuring high-quality images. Employ a category hierarchy that matches customer expectations to help shoppers find what they want quickly, enhancing the shopping experience and encouraging more purchases.

Prioritize customer retention during the holidays by offering exclusive deals, subscription offers, and loyalty rewards. 56% of customers are more likely to repurchase from a brand that offers a personalized loyalty program (Acxiom). Use holiday-themed campaigns to re-engage past customers and highlight holiday promotions. Highlight the benefits of your subscription and/or loyalty programs to turn seasonal shoppers into year-round customers.

Keep your FAQ up-to-date to provide quick answers to common customer questions. A comprehensive, current FAQ page can reduce support requests, enhance customer satisfaction, and improve the overall shopping experience. By proactively addressing potential concerns or questions you can build trust and make it easier for customers to find the information they need, leading to smoother transactions.

Ensure your product categories align with how your customers think. Use a simple card sort study to gain insights: Put products on index cards or sticky notes Ask five or six people to sort them into groups that make sense to them Have them name each group Avoid recruiting people with prior knowledge of your current structure. Family and friends can be ideal participants to get unbiased feedback.

Highlight top-selling products on your homepage to build trust and guide new customers to proven favorites. Use engaging images and brief, persuasive descriptions to capture attention. This strategy not only boosts sales but helps new visitors make confident purchasing decisions, enhancing their shopping experience and encouraging repeat visits.

Using a double wide slide cart, which takes up more the web browser’s display, gives you more opportunity to feature product recommendations, dynamic content and promotions.

This expanded layout allows you to personalize the cart experience even further making it easy for customers to discover additional products. 

By maximizing the visibility of your recommendations, you can drive higher AOV and increase sales. 

Boost your average order value by adding a "Complete The Look" section to your product pages. 

Showcase complementary items that pair well with the current product. This not only enhances the shopping experience but also encourages customers to purchase more items. 

Highlighting these combinations can turn single-item purchases into full outfits or sets, driving more sales and customer satisfaction.

Maximize your post-purchase opportunities by offering a slight discount on new products or flavors immediately after checkout. This is a great way to introduce customers to more of your product range and boost your sales. A well-timed discount can turn a single transaction into multiple sales, enhancing customer satisfaction and increasing average order value.

Letting your customers use their favorite payment method is like giving them a VIP pass to the express lane. Accelerated payment methods save customer payment and shipping information, allowing customers to more quickly complete the checkout process when they visit again. Consider offering common accelerated payment methods like, Shop Pay, Apple Pay, Google Pay, and Amazon Pay.

Give your collections page a fresh appeal by spotlighting new arrivals. Showcasing the latest products keeps your inventory exciting and encourages customers to explore what’s new. Featuring new arrivals prominently, creates a sense of discovery that draws shoppers in and drives repeat visits. This can boost engagement and help increase sales for customers eager to get their hands on the newest offerings.

Elevate the customer experience by personalizing physical touchpoints, such as card inserts or product instructions. A tailored message inside a package can create a memorable unboxing experience, reinforcing your brand’s connection with the customer. Providing clear and engaging instructions can also enhance product satisfaction and show your commitment to customers. These small, thoughtful details can boost customer loyalty and differentiate your brand in a crowded market.

Incentivize customers at checkout by highlighting how close they are to free shipping. Display a message encouraging them to add a bit more to their cart to qualify for free shipping. This small nudge can significantly increase your average order value and improve customer satisfaction. Customers love free shipping, and this tactic can turn a potential purchase into a definite sale, enhancing their overall shopping experience.

Use data-driven offers to create personalized deals that your customers can’t resist. Leverage customer tags, cart total, items in the cart, and other data to tailor your offers to each customer.

• Personalize based on customer behavior
• Use purchase history for relevant suggestions
• Adjust offers based on cart value

Ensure your sales and featured products are easy to spot on your site. Use eye-catching banners, highlight them on your homepage, and create dedicated sections for promotions. Clear visibility of special offers can attract more attention, driving higher engagement and conversions. Make it simple for customers to find these deals, enhancing their shopping experience and boosting your sales.

Boost cart value with a tiered progress bar that shows shoppers how close they are to earning rewards.

Set up a tiered system where customers can see how their spending unlocks perks like free shipping or a free gift.

90% of customers said that free shipping motivates them to spend purchase more (NRF).

Inspire customers to spend a little more to reach enticing rewards!

Personalized in-cart recommendations help boost AOV and enhance the customer experience. On average, product recommendations account for 31% of a store’s revenue (Barilliance). By suggesting relevant products, you increase the chances of additional purchases, turning every cart into a curated shopping experience. The Rebuy Smart Cart makes personalizing in-cart recommendations easy.

Ensure your product pages feature high-quality photos and videos. Highlight details and include images of customers enjoying your products. High-quality visuals build trust and engagement, making it easier for customers to visualize owning products. Great imagery can significantly enhance the shopping experience, leading to higher conversions and customer satisfaction.

Allow customers to double their order of specific products at a discounted price right after purchase. This not only provides great value for them but also increases your sales. By making this offer immediately after checkout, you tap into the customer's purchasing momentum, turning a single purchase into a more substantial one while boosting their overall experience and savings.

Boost your AOV by offering gift cards at a slight discount. Gift cards are great because they're redeemable only in your store and lead to repeat conversions. Offer a small discount on gift cards Highlight them at checkout Emphasize their value as gifts and for future purchases Encourage customers to buy more and return often with discounted gift cards!

Personalize your communication by using customer names, referencing past purchases, and tailoring messages to individual preferences. 96% of marketers report that personalized experiences increase the likelihood of repeat customers (Hubspot). Personalization makes customers feel valued, boosting loyalty and satisfaction. Whether through emails, social, or website content, personalized messaging can significantly improve the customer experience and drive sales.

Captivate your customers with storytelling in your messaging. Share your brand’s journey, values, and mission to create a deeper connection with customers. Use compelling narratives to highlight how your products solve problems or enhance lives. Storytelling makes your brand relatable and memorable, fostering emotional engagement and customer loyalty.

Encourage customers to spend more with a BOGO (Buy One, Get One) offer. This deal offers a free or discounted product with the purchase of another product at full price. Offer complementary items Try “Buy X and get one free” Best for items that need to be replenished (like coffee) or are sold in sets (like socks).

Optimize your post-purchase offers using A/B testing tools. Let data guide your decisions to create high-performing conversions.

1. Test different offers and messaging
2. Analyze performance metrics
3. Implement the best-performing options

Continuously refine your post-purchase strategy to maximize customer engagement and sales!

Keep the add-to-cart button visible at all times with a "sticky" feature.  This way, if customers scroll past the button to read the description, the call-to-action remains in view.

• Make sure it’s always accessible
• Ensure it doesn’t obstruct content
• Design it to be eye-catching yet unobtrusive

Enhance the shopping experience and boost conversions by making it easy to add items to the cart anytime!

Encourage customers to increase their cart value with a "Buy More, Save More" discount in the cart. Offer tiered discounts based on the total purchase amount, making it enticing for shoppers to add more. It's a win-win that enhances the shopping experience and drives higher revenue for your business. Highlight the savings to motivate customers to take advantage of this offer.

Allow customers the ability to switch to a subscription and select their preferred frequency directly in the cart.

• Showcase the ability to switch a one-time purchase to subscription 
• Make it easy to select delivery frequency
• Clearly display subscription savings

Make sure to highlight the benefits of subscribing (like discounts and hassle-free reordering) to turn one-time transactions into recurring revenue.

Let your customers sell for you with social proof like ratings, reviews, awards, endorsements and testimonials! Social proof builds trust and credibility, which makes customers more confident in their purchase decision.


Tips to boost social proof:

• Showcase high ratings
• Highlight user-generated content
• Include happy customer testimonials
• Show influencer endorsements

Make your customers feel like VIPs with exclusive offers.  Present them with never-before-seen products or special deals right after they complete a purchase.

• Highlight the uniqueness of the offer
• Create a sense of scarcity
• Ensure the offer is genuinely special

Give them an offer they can’t refuse and watch their excitement (and loyalty) soar.

Delight customers by offering a mystery gift at checkout. This surprise not only adds excitement but also helps clear out excess inventory. Use limited-time offers to create urgency and boost conversions. A mystery gift can enhance the shopping experience, encouraging customers to complete their purchases and return for more, knowing there's always a delightful surprise waiting.

Boost sales by crafting compelling promotional messages that resonate with your customers. Clearly communicate the value and urgency of your offers, through social media, your website and especially through email. Email marketing generates an average of $40 for every $1 spent (Omnisend). Personalize your promotions and use action-oriented language to encourage immediate purchases, to drive both conversions and customer loyalty.

Maintain a unified brand tone, style, and message across your channels (website, social media, products, packaging, etc.). This consistency builds trust and recognition, making your brand more memorable. Clear and cohesive messaging helps customers understand your value proposition, fostering stronger connections and loyalty.

Reduce cart abandonment by displaying trust badges at checkout. 19% of people abandon their shopping carts because they didn’t trust the site with their credit card (Shopify). Highlight security certifications, and customer service awards to reassure customers of a safe and reliable purchase. By showcasing these assurances, you create a more trustworthy shopping environment that can lead to higher conversion rates and customer satisfaction.

Encourage repeat purchases by offering customer an option to “Subscribe and Save”.

Subscriptions give customers the benefit of regular deliveries at a discounted rate while brands see increased customer loyalty and recurring revenue for their business. 

Make this option prominent to help customers see the value and benefits in subscribing to their favorite products.

Add a slide cart (cart drawer) to let customers to view their cart’s contents without visiting a separate page. 

This minimizes disruptions and keeps customers focused on shopping.

Customers are more likely to make additional purchases by staying on the product page, boosting AOV.

Slide carts also reduce cart abandonment and enhance the shopping experience. 

Rebuy Smart Cart allows brands to create a branded slide-out shopping cart easily.

Transform your homepage with personalized shopping experiences. 80% of shoppers are more likely to make a purchase when brands offer personalized experiences (Epsilon). Use customer data to display dynamic content like personalized messages and product recommendations based on past behavior or using UTM parameters. A solution like Rebuy empowers merchants to provide AI-powered shopping experiences that delight customers and boost sales.

Boost sales with a limited-time offer for customers right after purchase! Create urgency with a special discount or exclusive deal that’s just too good to pass up. Use a countdown timer to enhance urgency, and offer a generous discount on add-on products or future purchases. Keep them coming back for more with an irresistible post-purchase offer!

Ensure your site is accessible for all users by following web accessibility standards. 88% of websites are not fully compliant with the latest web accessibility standards (Accessibility Checker). Make your brand welcoming and usable for everyone by using alt text for images, and ensuring your design is screen reader-friendly. Enhancing accessibility improves the user experience for everyone, fostering inclusivity and customer loyalty, and boosting satisfaction and potential sales.

Trigger a pop-up on add-to-cart that highlights the benefits of subscription. Inform customers about regular deliveries, exclusive discounts, and the convenience of never running out. This can increase subscription sign-ups, ensuring customers see the value in a hassle-free, cost-effective shopping experience. By showcasing these benefits right when they're adding items to their cart, you can boost long-term loyalty and recurring revenue.

Feature seasonal groups of products together on your collections page! Curate items that reflect current trends, holidays, or events, making it easy for customers to find timely products. Use vibrant banners and themed sections to draw attention. Seasonal collections drive urgency and excitement while also encouraging customers to explore and purchase more products.

Add a countdown timer to your homepage to create a sense of urgency and draw attention to promotions. This tactic boosts engagement and encourages quicker purchases, ultimately increasing sales. A limited-time offer timer can make your promotions more compelling, motivating customers to act fast. Transform your homepage with this feature to drive higher conversions.

Discounted bundles can increase your AOV and attract new customers.

You can craft bundles that combine popular products at a lower price, making it easy for customers to see the savings. 

Emphasize how much they can save and how bundles are perfect for holiday gifts or for treating themselves.

Complementary products that naturally work well together are perfect for bundling. 

You can also use bundles to move excess inventory.

Don’t miss opportunities to recommend complementary or related products (cross-selling) on your product pages.

91% of customers are more likely to shop from brands who provide relevant offers and recommendations (Accenture).

Highlight best-selling, or frequently bought together products on the product page to help boost AOV. 

An AI-powered personalization platform like Rebuy can make this an effortless experience to implement.

Share your mission, values, and the inspiration behind your brand to connect with your customers. Use engaging visuals and concise storytelling to build trust, foster loyalty, and differentiate yourself from your competitors. Showcase what makes your brand unique and create an emotional connection that encourages customers to invest in your journey and products.

Brands often find a small number of products generate the majority of their revenue. So, highlight top performers! Try: Place them front and center Use engaging images & descriptions Update regularly to reflect trends When you proudly display your best-selling products on relevant collection pages, you’ll drive even more revenue.

Luxury brand? Not into discounting? No problem! Offer early access to next season's collections or give a quality gift with purchase. Customer incentives don’t have to cut into your margins, instead offer... Exclusive early access Thoughtful gifts Participation in social causes Stay true to your brand identity while leveraging increased traffic!